Bok
Groundswell
Winning in a world transformed by social technologies| Forfattere: | Josh Bernoff |
| Charlene Li | |
| Forlegger: | Harvard Business Press |
| ISBN (13): | 9781422125007 |
| Kommentar/beskrivelse: | Fra omslaget:"Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They´re defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works" "In "Groundswell", two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage." |
| År: | 2008 |
